Optimize Customer LTV
You probably already know that the science of A/B testing is used in marketing ubiquitously. It's used for landing pages, emails, banner ads, PPC ads, telemarketing scripts, magazine ads, mailers, etc.
The whole marketing world uses A/B testing to get better conversion with better customers.
We don't do that.
Make More Money With The Customers You Already Have.
We use that same proven, established scientific method to make more money with the customers you already have!
We use our Optimized Customer Outcome® ("OCO") technology to optimize the lifetime value of your customers.
Just like the tests you do in marketing, we set up a control (A) and a test (B) and then we randomly direct customers into either of those potential outcomes. Sometimes there's a (C) and a (D) at the same time, but usually we keep our tests more simple.
It Works every single time.
Then, we measure the results and the economic impact and start tweaking different aspects of pricing for ongoing programs, cancellation policies, refund policies, refund amounts, credit amounts and about 30 other identified variables that we have found to be impactful.
Right now, we do it through automated phone and web and email responses, but by the end of 2014, we will do it for text, chat and social media as well. It's the same science that you (or your company) uses in marketing all the time and it works every time.
It's that simple. You've got to be open to testing and letting the science make you more money.